Have a seat...
The idea of sitting down may not occur to you until you see a chair. The intention is implicit in the design. In this way a user's actions can be guided by the objects, environment and interfaces created by the designer. This is why User Experience becomes a vital ingredient in getting activity and engagement with a brand or product. The goal is to get the user to her or his natural landing place. This takes a thorough understanding of who this user is, their goals and motivations and how the connects with a brand's message or an app's value proposition.
Tools for Thought
• Design is making things clear
• Design for the evolving audience
• Have all your answers prepared
• Use best practices as patterns to jump out of
